Corporate Blogging: A new marketing communication tool for companies.

Now is 11.55pm, want to write down what I did for today first. Today, I woke up quite late and went to into the class late about 15 min, wonder why my alarm cant wake me up and I felt so frustrated because I rushed to class like that. What a fool I am? Haha… anyway, after finished class, I went to Pj Utar campus to be the judge of the audition of the dance battle competition which im holding the vice chairman position in this event. Felt so nervous and glad while I be the judge for the first time, more panic than those participants. Haha…

Well, is time to talk about the topic for E commerce? Today the topic im going to talk about is corporate blogging which is a new marketing communication tool for companies. What is corporate blogging? Corporate blogging used by organization to communicates among the managers, employees and users and it consider as a powerful tool to reach the goal set by organization. Corporate blogging can be divided by 3 types which are internal, external and CEO Blogs. Internal blogging usually participated by employees by sharing the information and discuss the important issues in the organization which may help the organization to collect the intelligent and have a better understanding within the employee’s category. External blogging is a web blog which allow employees, team or spokesperson to share their views. It usually used to promote or announce the latest products or services provided by that particular company. The last type of corporate blogging would be CEO Blogs which only used by CEO in the organization to share and discuss the important issues.

One of the pros for this tool is it plays the effective part in orders to replace the conference or printed memos and it be more accessible. Besides that, the top manager could communicate directly with customer, suppliers and investor and employees as well to help disseminate and explain strategy. In addition, the comments or the feedback of the products or services could help the organization to have a better message of the acceptance of the users towards the products or services.

However, there are some cons in fact of using corporate blogging which is the user of this kind of tool have to master this style of communicating to make sure the blogging done nicely and attractively. Besides that, some of the company may control the comments or feedback which may causes some bad reputation towards company and it is bias.

One of the successful example of company using corporate blogging is Microsoft, Microsoft set this corporate blogging in their company home web page. Inside Microsoft corporate blog, the company encourage their employees to write the latest technology and information of the company and introduce by blogging. Besides that, this will benefit the employees that encourage the employees in the company have a better understanding towards the latest products or information by blogging. On the other hand, these blogs would provide the users insights and opinions about using Microsoft technologies and software.

Lastly, in my opinion corporate blogging is a very useful tool for any company or organization, it provides the user the latest information and could publicize the latest products to the user as well. However, there are still a lot of people who not used to the blogging function yet and it need more time to develop on it. for more info, you may log in our lecture blog http://ecommerze.blogspot.com/2007/08/corporate-blogging-new-marketing.html
thank you..