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Wednesday, July 2, 2008

Mobile payment systems in Malaysia: Its potentials and consumers' adoption strategies.




Mobile Money is a PIN-based Mobile Payment Solution designed by Mobile Money International Sdn Bhd to overcome the limitations created by cash, cheques and credit cards. It unlocks the power of the mobile phone to make payments, allowing registered users to pay for goods and services at anytime and anywhere using only a mobile phone coupled with a 6-digit security PIN via Short Messaging Service. This gives the freedom to shoppers to buy products online and pay the merchant using his or her mobile phone without being physically present at the store.
Mobile money will encourage more consumers to shop online. This will definitely be a great benefit to the e-commerce industry in Malaysia. It will surely encourage more merchants to adopt online selling as an extra sales channel which complement perfectly with their offline sales channel to help them SELL MORE of their goods and services. Realizing these needs of merchants in Malaysia, we are the 1'st shopping cart software provider who has integrated Mobile payment as a method in our webShaper e-commerce software. This feature allows merchants to accept payment via Mobile payment and process the payment in real time within clicks!
The Bank together with Malaysian Communications and Multimedia Commission will work towards providing the appropriate environment for economic development and to catalyze the transformation of the mobile initiatives. This will also include engagement with the market participants, payment service providers and industry players to collaborate in these important areas. In order to pay using Mobile payment, a shopper must have either a savings, current or credit card account with participating banks. It functions like a Credit Card if a shopper applies for a "Pay by Mobile Phone" credit card account such like Hong Leong Mobile Credit Card. The shopper will be billed by the bank accordingly by month's end.

In addition, it functions as a Debit Card if it is tied to shopper's savings or current account. The amount will be deducted instantly from the account upon successful transaction. Please take a look at the screen shots to see how it works and interact with our online storefront solution.


In my opinion, we no need bring wallet or purse in future. We can go anywhere at anytime by just bringing few cards. the mobile payment system is not active in Malaysia recently. Government should do a lot of promotionss and advertisements in order to encourage Malaysia citizen aware the benefits of mobile payment system.

1 comments:

inchao said...

i have friend who asked me to join this mobile money before,but i refused it...
actually this is a really useful and convinient thing,but the usage is still very low,i think the company needs a better marketing strategy,one day in future it may be able to replace credit card...