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Sunday, June 29, 2008

Review on a post on e-tailing

Now is 2.23am, just came back from Gary’s concert, what a fantastic concert it was. Last few weeks, my friend asked me to go with her for this concert and want to buy the ticket on the spot, I considered for a long time and not so desperate to go actually. However, my friend bought the ticket for me and I have to go. In the concert, his singing was so fantastic and it just like I’m listening to his CD. One word can descried the performance, perfect~ well done, Gary…

Anyway, have to come back to work. This week I’m going to write two blogs which are causes and preventions of credit cards debts and a review for e-tailing. After read trough the post of my lecture blog which the title is Using Touch n Go card to buy fast food in Malaysia will be reality, found out that the usefulness of Touch and Go(touch n go). In Malaysia, Touch ‘n Go had become very popular and very convenient and useful card, most of the residents of Malaysia know what this card is although some of them do not use it. Touch ‘n Go can be used to pay for the toll at highway which can be considered as one of the main function of this card. It helps the users avoid queuing up for paying cash money. It takes times due to the workers of the toll have to pay back the balance with the receipt. If all of the residents in Malaysia using this kind of Touch ‘n Go service and it will be very efficient and effective with cutting a lot of cost and time either indirect or direct way.

Besides paying for toll, Touch ‘n Go provides the services such as public transport and parking paying device. The Touch ‘n Go’s users could see Touch ‘n Go device at parking entries or any public transportation which bring much convenience to the users. The users no need to queue up for buying tickets and they just need to use Touch ‘n Go cards touch on the device and check out the balance then they can entry.

Lately, Touch ‘n Go come out with latest function which is the users can use Touch ‘n Go cards to buy any items in these 21 outlets in Klang valley. The outlets mentioned are A&W, Burger King, Dunkin’ Donut, 7-Eleven, Carrefour hypermarkets, Caltex convenience stores and Cineleisure. Not long after that, Touch ‘n Go hope to increase the number of retail outlets by 20 a month and reach the target of 150 such outlets throughout the country by year end.

Although Touch ‘n Go having such competitive advantages in the market but there are some disadvantage of using Touch ‘n Go card. One of the disadvantages is the Touch ‘n Go users currently just using this Touch ‘n Go to pay their transportation such as toll, public transportation fees. Besides that, lack of reload center is a main problem the users facing and it will affect the growing of the product. Moreover, Touch ‘n Go card in user’s wallet can be treated as cash money, once it get stolen the credit inside the Touch ‘n Go card can be used by anyone due to this card is not registered. This problem causes the user not wishes to top up the Touch ‘n Go card with high amount of money.

In conclusion, Touch ‘n Go still is a potential product and could be successful like the Octopus Card in Hong Kong. To reach that goal, Touch ‘n Go still have a lot place to improve on to make it competitive enough in Malaysia market.


1 comments:

inchao said...

i think more channel should be provided for consumer to top up their touch n go card,it can be done through outlets such as 7-eleven or petrol station...